Wolf in sheep’s clothing

by Alex Vidal on 05/02/10 at 1:39 pm

This morning I happened to catch this interesting question on twitter; “How do vegans feel about non-vegan companies selling vegan products?” I think it’s a pretty relevant question, which is why I want to extend Vegan Mainstream’s concept here on the Pizza Fusion blog to see what others think. Now if you know me, you know I’m not a super strict vegan, but I do my best. I think the important thing to consider here is, what is a vegan company? I’m sure it’s safe to say we’re all familiar with businesses “going green”, but let’s get real, the only “vegan companies” must revolve around a vegan product or service, right? Or maybe I am missing the point. Sure it bothers me when company’s pretend to be something they’re not, but does the rising trend of cruelty-free products help or hurt the industry? I say it helps.

Either way, this post reminded me of a conversation which took place between my brother and I a few weeks ago during lunch @ Pizza Fusion Fort Lauderdale. While enjoying my Very Vegan personal pizza and him his Free Range Roasted Chicken Sandwich, he asked me, “What does free range chicken mean?” Basically, I replied, “it means your chicken got to at least enjoy it’s life sort of before you ate it.” We both shared a laugh and finished our lunch.

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12172 CommentsWolf+in+sheep%27s+clothing2010-02-05+17%3A39%3A21Alex+Vidal

Tyler Jackson

Feb 5th, 2010

When I started with Pizza Fusion I wondered the same thing and often questioned my vegan employees about this. Generally their response was that, although we served non-vegan food, it was with good intention, and it was nice to have a restaurant that not only served vegan options, but had a staff that was educated in the dietary needs of our vegan customers.