Wolf in sheep’s clothing

This morning I happened to catch this interesting question on twitter; “How do vegans feel about non-vegan companies selling vegan products?” I think it’s a pretty relevant question, which is why I want to extend Vegan Mainstream’s concept here on the Pizza Fusion blog to see what others think. Now if you know me, you know I’m not a super strict vegan, but I do my best. I think the important thing to consider here is, what is a vegan company? I’m sure it’s safe to say we’re all familiar with businesses “going green”, but let’s get real, the only “vegan companies” must revolve around a vegan product or service, right? Or maybe I am missing the point. Sure it bothers me when company’s pretend to be something they’re not, but does the rising trend of cruelty-free products help or hurt the industry? I say it helps.

Either way, this post reminded me of a conversation which took place between my brother and I a few weeks ago during lunch @ Pizza Fusion Fort Lauderdale. While enjoying my Very Vegan personal pizza and him his Free Range Roasted Chicken Sandwich, he asked me, “What does free range chicken mean?” Basically, I replied, “it means your chicken got to at least enjoy it’s life sort of before you ate it.” We both shared a laugh and finished our lunch.